Chief Marketing Officer, WM Technology
Led the 60+ Marketing team at WM Technology. Team included product marketing, brand marketing, user acquisition, social, PR & Comms, lifestyle & events, creative studio, marketing operations, partnerships & analytics. Focus was on growing the consumer audience & conversion of the marketplace and driving GTM strategy for B2B products.
• Accelerated consumer growth from ~35% YoY to 100%+ YoY, while reducing CPA by 55%.
• Increased national brand awareness from 13% to 36% through rich, national integrated campaigns.
• Launched B2B marketing function for suite of SaaS products
• Established a true product marketing function to drive client and user-centric product development and GTM
• Supported expansion into 8 new states, to enable monetization within 6 months of launch in all cases.
• Established partnerships team which now drives >1B media impressions and >$10M a year for the company.